What is link popularity?

 

The most important thing you must understand when working with link popularity is that every page is treated as a separate entity. Therefore internal links, that is links between the pages of your own site, do count. Search engines cannot easily make a distinction between internal links and links from other outside pages. This is something that many people are confused about, they do not understand why search engines would count internal links. What they don't realize is that there is really no way to tell if a link is from an internal or external page, since some sites span multiple domains and multiple sites can exist on one domain.

Another issue that some people get hung up on is that they think that reciprocal links can hurt you, meaning if you link to a page that links to you then those links won't count. This is also not true for somewhat the same reasons mentioned above. The search engines have no way of tracking this because the path of a link might lead off your site and then go to two other pages before there is a link back to your site. Imagine looking for such "link loops" on a billion interconnected pages. It's simply not technologically feasible to do, so the fair thing to do is to simply count all links, which is what search engines do.

Good link popularity can drastically increase search engine traffic to your web site. Well placed text links are a very good source of targeted traffic this will have a direct impact on your link popularity can even generate additional search engine traffic to your site. The more links you have on other sites, means more traffic and exposure for your site, increasing your link popularity. We recommend the myIOP Master plan that includes the fully automated Link Exchange Manager that fully automates the way to exchange links with other webmasters. See all the details here.

Using keyword rich anchor text which is explained on in the Google Page Rank article.

All the big search engines now recognise Link Popularity as being an important factor in their relevancy algorithms. Therefore, increasing the amount of relevant sites which have a link to your website will improve your search engine rankings. There is no magic stick to getting good rankings, but boosting your site's popularity will be an edge on your competitors.

How to heck your link popularity on Google:

type link:www.YourSite.com in the Google search

A search for "www.YourSite.com" will also yield some interesting results.

AlltheWeb.com is a more accurate source of link popularity. Use: link.all:www.YourSiteURL.com -site:YourSiteURL.com

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