Should
you link to your competitor's sites?
Most webmasters know that
reciprocal links are a great way to
increase search engine rankings and
boost targeted traffic to their websites.
Many of them also believe that linking
to a competitor's website is a mistake.
I couldn't disagree more. Why? Let me
explain...
First of all, pay attention to that
it is very important to remove the emotional
obstacle from the concept of linking
to a competing website. Human nature
tells us that sending your hard-won
visitors to a competing site just can't
be right. This is one case where human
nature is misguided. Right?
Sure, a link will send traffic from
your website to your competitors, but
his/her web-link will also send his
valuable traffic to your site! You see,
it all balances out. Now consider the
fact that this will be the most targeted
web traffic your website will ever receive!
After all, when a website visitor arrives
via a link on a site that offers the
same thing you offer, it's a very good
bet they're looking for whatever it
is that you are offering!
But in addition to the ultra-targeted
site traffic that you will receive from
your competitor's website, consider
the powerful search engine ranking benefits.
You will gain a valuable inbound (reciprocal)
link with anchor text that you can craft
to target your very best website search
engine keyword(s). And since this link
is on a site that is of the same theme
/ category as yours, the "theming"
aspect just won't get any better than
that. Your Google PageRank will increase
along with your search engine rankings,
boosting traffic even more.
What does all this mean? Refusing to
exchange links with direct competitors
can cost you big time ranking positions
in the search engines. I have been actively
seeking out link exchanges with my competitors
for over a year now, and during that
time I have seen my site's traffic increase
from around 250 unique visitors a day
to over 4,700!
Well, no its time to link to us and
get a link in return back from our site
here.
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Written by Rick Rouse - Rick Rouse is
the owner of RLROUSE Directory &
Informational Resources, one of the
fastest growing Directories on the web.
